Earna Web
Earna operates a financial platform that provides benefits such as insurance, retirement savings and other financial tools for freelancers and gig workers. The task was to improve the existing web app to capture Earna’s offering and provide values to users.
Role
Design Lead
Duration
2023
Credit
Eniola Adegbuyi
Designer
Itohowo Austin
Designer
Abosede Ajayi
Product Manager
Happiness Adeboye
Engineer
Stakeholders
eng, qa testers
Tags
web app, design system
Who are we Solving for and how
In today’s evolving digital economy, gig workers and freelancers form a significant portion of the workforce. However, these individuals often face challenges accessing traditional employment benefits such as insurance, retirement savings, and financial identity in Africa. Earna seeks to solve this by offering a suite of financial services tailored to the unique needs of gig workers and freelancers like
What was the plan?
1
2
3
4
Product Requirement
The objective was to provide users with all earna features.
Key Features included
Multicurrency account
Health insurance
Device coverage
Acceptance Criteria
User must be able transacts and buy benefits
Design must be intuitive and easy to use.
Design must follow earna branding style (colors,fonts etc)
Research & Ideation
I took a deep dive into several global applications to see what works and what doesn’t. These insights really helped guide my thinking.
Design & Protoyping
Worked closely with the team to develop ideas for the app's features and functionality. Financial services and tools are promoted through features like health insurance, device coverage and multi currency payment for transacting and receiving payment from gig worker’s clients
Testing & iteration
After testing with early users to evaluate the the app's usability, functionality, and benefits value. Based on feedback on how we positioned ourselves to look more of a financial payment platform compared to financial services and tools, he home page design was iteratively refined with the goal of increasing clarity and engagement. To ensure inclusivity and accessibility, the app was tested with a diverse range of digital economy from most technical to less technical
BEFORE
REFERSHED HOMEPAGE AFTER FEEDBACK
Visuals
MULTICURRENCY WALLET
HEALTH INSURANCE
DEVICE COVERAGE
After Product Launch…
Following Earna’s successful launch, the platform quickly gained good traction among gig workers and freelancers. But the excitement didn’t stop there. As Earna’s user base is growing, we are beginning to see a surge of interest from enterprises to provide employees with the flexibility of selecting their insurance as opposed to the traditional way.
Read Next
A financial security and retirement safety for digital workforce
